Top-Echelon Toyota Executive Jim Farley Jumps to Ford

DEARBORN, Michigan — Wonder no more about who will take the helm of marketing at the Ford Motor Company. James D. Farley, Lexus group vice president and general manager, is coming to Ford after two decades in Toyota Motor Sales.

The 45-year-old will be Ford's first head of global marketing and communications and will report directly to CEO Alan Mulally. He is to start in November.

Farley, who was present at the creation of the hot Scion youth-oriented brand of Toyota, moved throughout Toyota since 1990, when he joined the company's strategic planning department. He rose to become VP of marketing for Toyota immediately before his promotion to group VP of marketing and general manager of Lexus.

In a statement issued today, Mulally called Farley "one of the most successful and talented leaders in the industry" and pronounced himself "thrilled" at the acquisition of the new marketing executive. For his part, Farley said his first car was a 1966 Mustang that he bought as a young teen, restored and drove from California to Michigan. "I am excited to make that trip once again," Farley said.

What this means to you: Quite a coup for Ford. Now the question is: We know Farley loves Mustangs, but is he crazy about Mercury?